Personology is a field of study which relies on physiology and facial features to analyze and predict character traits and behavior. It was developed in the 1930s by Edward Vincent Jones, a Los Angeles Circuit Court judge, who took notes on the behavioral patterns of those who appeared in his courtroom, and eventually surmised that he could predict people’s behavior by observing their facial features and other physical attributes.
Fascinated by his discovery, Jones abandoned his judicial career to begin researching subjects and is said to have compiled a list of 200 distinct facial features. After Jones performed a cold reading on the wife of Robert L. Whiteside, a newspaper editor, Whiteside became an ardent supporter of personology, and is claimed to have proved personology’s validity in an experiment that used 1,068 subjects and found the accuracy to be better than 90%.
Whiteside and other personologists used scientific methodology to validate personological traits during three different times over the course of 20 years in the latter portion of the 20th century. Examples of supposed personology correlations include:
- Wide jaw: authoritative in speech and action; linked to high testosterone levels, affecting both bone development and personality in both males and females
- Square chin: can be combative; also linked to high testosterone levels in males and females
- Narrow jaw or chin: tends to be passive; linked to low testosterone levels in males and females, nurturing behavior in females, affecting both bone development and personality in males and females
- Coarse hair: less sensitive
- Fine hair: extremely sensitive
- Curly, frizzy, wild hair: ‘mad scientist’ stereotype; thinks outside or ahead of the norm
The Personology Research & Development Center in the U.S. claims that personology can aid in customer relations, hiring and personal development, and can be beneficial in areas such as career counseling, conflict resolution, marriage partner compatibility, and stress management.